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Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

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Saving Lives, Changing Lives!

POSITION TITLE:                                          Mid-Value Donor (MVD) Programme Lead

ORG UNIT:                                                    Private Partnerships and Fundraising (PPF)

DUTY STATION:                                            Rome HQ or remote

CONTRACT TYPE:                                         Consultant CST II

DURATION:                                                   11 months

LINE MANAGER/SUPERVISOR:                  Head of Supporter Experience (Donor Development)

ORGANIZATIONAL CONTEXT

The Private Partnerships & Fundraising Division (PPF) is responsible for mobilizing resources from the private sector. PPF has developed an ambitious five-year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience.

Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 828 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and growing private sector fundraising to reach more people.   

WFP’s private sector strategy (2020 – 2025) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using new digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.   

Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks very different, with the vast majority of potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralized team. 

INDIVIDUAL FUNDRAISING  

WFP currently has the fastest growing global individual fundraising programme.  Our focus is a regular giving digital-first strategy, working through a centralized global team recruiting supporters primarily through digital channels (Meta & Search) and building an outstanding supporter experience through a multi-channel loyalty programme that aims to deliver a best-in-class donor experience. The programme now recruits donors in English, French, German, Spanish and Arabic, with language capabilities also including Korean, and it delivers the supporter experience journeys through email, SMS, WhatsApp, in/outbound telephone and Meta.

The mid value Donor Programme is an integral part of the supporter experience. The team is responsible for the management and development of Pre Mid-Value ($500 – $999), Mid-value ($1,000 – $9,999) and also High-Value Donors ($10,000 +) through a dedicated coordinator.

Mid Value Donor Programme works closely with the newly established Philanthropy Unit within PPF that is focused on securing leadership level gifts from Ultra High-Net-Worth Individuals. 

PURPOSE OF THE ASSIGNMENT 

The Individual giving team is looking for a seasoned mid value donor Fundraiser, who has experience of building and managing mid value donor programmes and has the skills and experience to develop on the opportunities WFP has seen to date. The IG programme at WFP is still very much in its infancy, only being established in 2020. However, since inception the importance of MVD/HVD fundraising has been a core pillar of the strategy. To date the MVD approach has been a generic adaption of the standard value programme but given the growth in the file over the last 3 years, WFP now requires dedicated expertise and stewardship to further develop the existing file, grow it further from the existing base as well as new donor sources.

This role will play a significant part in generating income and building relationships with Individuals worldwide. The programme will need to be delivered in Arabic, English, French, German and Spanish. The focus for this role in 2023 will be to identify and concentrate efforts on our existing mid value donors who have the potential to give more and put testing plans in place to build further through the acquisition programme.

The MVD Programme lead will line manage and have technical responsibilities for the High Value Donor Coordinator, who nurtures and stewards a small but growing portfolio of $10,000 + donors. Strategic direction, Income targets and budget responsibility for this group of HVDs will be the responsibility of the MVD lead.

The successful candidate will work in coordination with the newly established Philanthropy Unit within PPF, as well as the Foundations, and Corporate partnerships teams, Legal Department and Data Privacy Office and, Friends Offices (WFP USA, WFP Japan and WFP Italy). 

The MVD Programme Lead will be part of the global individual giving team that is securing sector-leading fundraising results and has large growth ambitions. The team takes career development seriously, and for the right individuals this is a great opportunity to join an ambitious, collaborative and supportive team environment.

This position will report to the Head of Supporter Experience within the Individual Giving Team in PPF.

1.     Exceptional negotiating skills and the ability to write persuasively and effectively for varied audiences.
2.     High-level communication skills (both verbal and written donor communications)

3.     Proven ability to deliver projects on time and on budget and to brief and coach staff or manage consultants 

4.     Demonstrable skills in working successfully in a complex organisation serving multiple stakeholders across geographies.
5.     Excellent communicator with the ability to work collaboratively with colleagues across different cultures, disciplines and time zones 

6.     Ability to summarise and make data accessible to various internal audiences and stakeholders 

7.     Ability to travel to/from WFP HQ, Rome and other locations for meetings with agencies, e.g. supporter care and occasional trips to Friends organisations 

8.     Availability for ‘out of hours’ on-call work, including at weekends in the case of a humanitarian or another emergency appeal 

9.     Willingness to be adaptable and ‘roll your sleeves up’ to get the work done across a small team with big ambitions. 

10.  Work experience within WFP is desirable as well as work experience in multiple markets within International NGOs.  

Work history

A minimum of 7 years of relevant work experience; experience at the international level, including at a UN agency and humanitarian organisation, to attract, retain and consistently increase the value of individual supporters is desirable.

Technical skills

1.     Current and active knowledge and insight into Mid and High Value Donors, ideally across multiple markets 

2.     Proven track record in successful strategic development and implementation of MVD Giving growth strategies.

3.     Proven success in building relationships with and securing gifts from individuals who have the ability to give mid value gifts 

4.     Experience of cross-organisational initiatives or appeals and working with colleagues in communications or creative and content delivery 

5.     Demonstrated ability to be data-driven and evidence-led and use performance and insights to inform decision-making to deliver higher returns in a programme 

6.     Experience of working with specialized agencies to deliver fundraising offers and products to increase supporter engagement, loyalty and value 

Experience of working strategically and collaboratively to plan for the medium and long term, as well as on a day-to-day basis and managing competing priorities.

Soft skills

Exceptional negotiating skills and the ability to write persuasively and effectively for varied audiences.

2.     High-level communication skills (both verbal and written donor communications)

3.     Proven ability to deliver projects on time and on budget and to brief and coach staff or manage consultants 

4.     Demonstrable skills in working successfully in a complex organisation serving multiple stakeholders across geographies.
5.     Excellent communicator with the ability to work collaboratively with colleagues across different cultures, disciplines and time zones 

6.     Ability to summarise and make data accessible to various internal audiences and stakeholders 

7.     Ability to travel to/from WFP HQ, Rome and other locations for meetings with agencies, e.g. supporter care and occasional trips to Friends organisations 

8.     Availability for ‘out of hours’ on-call work, including at weekends in the case of a humanitarian or another emergency appeal 

9.     Willingness to be adaptable and ‘roll your sleeves up’ to get the work done across a small team with big ambitions. 

10.  Work experience within WFP is desirable as well as work experience in multiple markets within International NGOs.  

Languages

1. Fluency in English – ability to professionally perform duties in the official UN/WFP language

2. Fluency in another language (German, Spanish, French or Arabic) is an advantage

Please click on the link below to apply:

External Posting: https://career5.successfactors.eu/sfcareer/jobreqcareer?jobId=827388&company=C0000168410P