Better Cotton is one of the most important and widely grown crops in the world, and the USA plays a key role in terms of production volumes, innovation within the industry and the ability to strongly influence other cotton producers. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BCI works with a diverse range of stakeholders to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.