Organisation: Animals Asia Foundation Limited
Position: Head of Individual Giving
Location: Hong Kong
Salary: Competitive or commensurate with experience.
Closing date: 24/02/2019 (day/month/year)
Animals Asia Foundation Limited
Animals Asia is an international animal charity based in Hong Kong with operations in China, Vietnam, Australia, USA, UK and Europe. It is devoted to ending the barbaric practice of bear bile farming and improving the welfare of animals in China and Vietnam. It promotes compassion and respect for all animals and works to bring about long-term change.
We are looking for a Head of Individual Giving who will be based in Hong Kong.
The IG team is a central function which works to deliver direct marketing programmes across all our active markets. The role will involve some remote management as team members are based in several markets including the UK, Europe, USA, Asia and Australia.
This post provides strategic and tactical leadership across all areas of individual giving, driving best practice with the ultimate aim of maximising income for Animals Asia and ensuring a rewarding donor experience for our supporters.
Global in nature, this role provides leadership and accountability for individual giving strategy, activities, channels and plans for a diverse range of fundraising activities. It also ensures that new, significant financial investments in individual giving work hard for Animals Asia – this is both a challenging and an exciting role at a crucial time for the organisation.
There will be new investment in individual giving fundraising including a major brand awareness and fundraising marketing campaign from 2019 onwards. The role is required to implement and deliver a new individual giving fundraising strategy to grow our unrestricted income. The role also oversees the support function of Research and Insights.
Key business areas include regular and one-off donor acquisition, supporter retention and value maximisation, middle donor, merchandise and support for legacy fundraising including development of strategy and design and production of communications. A key focus area will be identifying opportunities to integrate these channels and optimise results across offline and online channels.
Summary of key functions/accountabilities:
Reporting Line Manager:
Supporter Engagement Director - based in Hong Kong
Direct Line Reports:
Senior Marketing Manager - based in Hong Kong
Research and Insights Manager - based in the UK
Fund raising Marketing Manager - based in the UK
This is an exceptional opportunity for someone wanting to develop in an international role and drive performance at a senior level.
Please send BY EMAIL ONLY a letter of application
stating the skills and approach that you would bring to the post with your CV/resume
(no photos) in strict confidence by email only to: Karem Armstrong at (see email below)
Please ensure that they are sent as Word or PDF documents
with the titles “your name cover letter” and “your name CV”. Please put “AnimalsAsia
Head of Individual Giving” in the email subject line.
for applications is Sunday February 24th, 2019
Personal data collected will be
used for recruitment-related purposes only.
Contact person: Karem Armstrong
Response email: Click here to email the recruiter
Preferred method of response: Email
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