Organisation: BirdLife International

Position: Head of Digital Engagement and Fundraising

Location: Flexible within UK, ideally Cambridge, UK

Salary: Up to £50,000 per annum, depending on skills and experience, plus competitive 12% pension benefit


Closing date: 03/10/2021 (day/month/year)

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Head of Digital Engagement and Fundraising

BirdLife International


BirdLife International is the world’s largest nature conservation partnership. Through our unique local-to-global approach, we deliver high impact and long-term conservation for the benefit of nature and people.

Job description

We are now seeking an experienced, results orientated leader for the newly created role of Head of Digital Engagement and Fundraising. Using your demonstrable knowledge of the digital marketplace, including excellent understanding of the internet and up-to-date knowledge of industry trends, you will take responsibility for:

  • Creating, developing and monitoring the digital fundraising strategy and digital roadmap, integrating this into the broader fundraising and communications strategies
  • Plan, execute and monitor strategic digital activity to support the acquisition, retention and engagement of supporters, delivering unrestricted income to enable BirdLife’s work. Channels include e-mail, Facebook advertising, new forms of social media, and AdWords
  • Acting as one of the organisation’s in-house digital experts. Advising on best practice and trend insights to enable BirdLife to innovate, and to drive any digital opportunities within the organisation, collaborating closely with digital and campaigning comms officers
  • Working with the Head of Mid-Level Giving to ensure best in class supporter care which is focused on the long-term relationship with donors and delivers retention rates higher than the sector average
  • Overseeing the maintenance, development and continuous improvement of the BirdLife’s social networks, email marketing platform, payment processing platforms, donation pages and forms on an ongoing basis

Candidate requirements


  • University degree in relevant field or equivalent experience
Job Specific Knowledge:
  • Demonstrable knowledge of the digital market place including excellent understanding of the internet and up-to-date knowledge of industry trends
  • Thorough marketing knowledge and knowledge of e-marketing channels (search, email, affiliates, PPC search marketing, social, etc.)
  • Knowledge of third-party software, content management systems, CRM, database suppliers and integration issues.
  • Knowledge of legal and best practice frameworks (e.g. data protection, DMA) for digital communications
  • Knowledge of editorial style and publishing processes in an online environment
  • Understanding of web services e.g. APIs


  • Experience in working across organisations and partners
  • Proven experience in negotiating, communicating and influencing at all levels internally and externally
  • Proven experience with non-for-profits
  • Change management experience at leadership level is an advantage
  • Experience in using platforms such as Facebook Business Manager and Google Ad Words
  • Experience in recruiting, managing and retaining digital savvy and experienced fundraising staff
Management, Communications & organisational skills
  • Proven leadership and management skills with the ability to influence and negotiate at a senior level
  • Excellent presentation, verbal and written communication skills
  • Relationship management skills
  • Ability to manage multiple complex programmes simultaneously
  • Analytical, business and financial management skills
  • Time management/organisational skills
  • Goals driven and a problem solver
  • Project Management and planning skills
  • Confidence in communicating with internal and external stakeholders, using both technical and non-technical language/explanations.
Creativity & Initiative
  • Self-motivated, adaptable and innovative.
  • Ability to recommend improvements to working practices and develop creative solutions to problems.
  • The ability to develop new skills and knowledge.
Computer Literacy
  • Excellent computer literacy in standard software packages/office applications.
  • Excellent skills in the use of Adobe creative Suite
  • Working language is English. Additional languages would be useful.
Travel requirements
  • None

Additional comments

Reports to: Director of Global Communications
Reporting: None currently – likely to develop as the department grows
Annual Leave: 25 days pro rata in year 1, increasing by 1 day pa to 28 days
Contract type: Full time – 35 hours per week, open ended contract.

How to apply

Please send a letter of application stating the skills and approach that you would bring to the post with your CV/resume (no photos) in strict confidence by email only to Karem Armstrong at

Please ensure that they are sent with the titles “your name cover letter” and “your name CV” Please put “Birdlife- Head of Digital Engagement and Fundraising” in the email subject line.

Contact person: Karem Armstrong

Response email: Click here to email the recruiter


Preferred method of response: Email

Closing date: 2021-10-03

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