Organisation: International Rescue Committee

Position: Head of DRTV, Live Streaming & Gaming

Location: London or remote, UK

Salary: circa £50,000 per annum


Closing date: 29/10/2020 (day/month/year)

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Head of DRTV, Live Streaming & Gaming

International Rescue Committee


As part of the External Relations Unit, IRC's Mass Markets department is responsible for the global delivery of circa US$65million of predominantly unrestricted funding, contributing to a total of circa US$240million that the organisation currently raises in total from the private sector. The Mass Markets department plays an important strategic role in the creation of IRC’s brand, awareness and support for its advocacy goals.

The IRC's strategy centers on its ambition to continue to improve the scale and effectiveness of IRC programs worldwide with evidence of what works best to impact people’s lives in conflict and fragile settings. The fundraising pillars of the External Relations Unit comprises colleagues and teams delivering marketing, account management, leadership gifts, board liaison, corporate partnerships, brand stewardship and communications to support this work.  These colleagues are primarily located in the USA at present – but IRC plans to significantly expand its global fundraising footprint.  Other colleagues within IRC are also deeply engaged with private funding & partners – in particular within Europe, US Resettlement and field program – and we need to work in close integrated collaboration to ensure the best use of resources and highest impact for IRC.

Job description

As Head of DRTV, Live Streaming and Gaming you will work in close partnership with the Vice President of Mass Markets and the Mass Market Leaders in the USA, UK, Sweden, Germany and 3 other markets to be added by end 2023.

You will lead the development and delivery of IRC’s International DRTV, Live Streaming and Gaming operations, which will be rooted in building best in class public engagement, brand centered marketing and supporter development. You will lead on delivering an expertly blended model of committed (monthly) donors as well as one-time givers. Initial focus will be the USA, UK, Germany and Sweden.

The mantra for any IRC donor engagement in the mass markets space is Stay Longer, Do More and Give More. It is expected that this role will lead the way in developing effective supporter journey’s and meaningful interactions with donors recruited via DRTV, Live Streaming and Gaming, that will create a greater sense of connectivity and commitment leading to long term giving

In this role you will provide visionary leadership to fuel creative, dynamic and market sensitive operations and deliver rapid growth in supporter-based revenue. At the heart of this operation will be a test, learn and optimize culture, driven by data based decision making.  S/he will ensure that the international DRTV, Live Streaming and Gaming operations are supporter focused and target driven: with a close daily, weekly and monthly tracking of spend, results, and impact.

This role is a member of the External Relations team and shares leadership responsibility for the success of the IRC External Relations goals. 


Our target markets are seeing numbers growing in terms of DRTV recruited supporters, and donors. IRC is building connectivity in the livestreaming and gaming space and has identified opportunities for revenue generation in the mass markets


Act as Leader within the Mass Markets team 

  • To act as the Mass Markets DRTV, Live Streaming and Gaming lead in cross-divisional meetings to assist with problem solving, planning, strategy building and/or reporting.
  • Assist with building strong active joint training & planning, collaboration, support & engagement with relevant colleagues
  • Bring resilient, solutions focused and collegiate approaches to bear on decisions, shared challenges and opportunities.
  • Take on special projects as assigned by Vice President Mass Markets
  • Be an active champion for External Relations and the Global Sustainer Strategy with stakeholder groups across IRC.

Leader of Digital Engagement (Mass Markets) – Internationally

  • Lead and build an International team of highly professional DRTV, Live Streaming and Gaming fundraisers and supporter engagement specialists with focused channel strategies
  • Plan and oversee, along with the VP Mass Markets, recruitment, retention and upgrading plans grounded in best practices for low dollar, mid-level and monthly donors delivering strong supporter lifetime value. Ensure that recruitment feeds long term value donors, planned giving and major gifts pipeline.
  • Continually test and iterate recruitment, engagement (that leads to conversion) and retention tactics across the DRTV, Live Streaming and Gaming mix to maximize engagement and fundraising.
  • Adjust campaigns and tactics to reach strategic goals.
  • Act as a lead champion and driver of IRC’s plans to enhance and increase its emergency fundraising response and capacity.
  • Work closely with Marketing and Analytics teams to continually monitor results and adjust strategies to maximize revenue.
  • Support VP Mass Markets in making recommendations to IRC senior management for additional investments.
  • Together with VP Mass Markets and Senior Director, Strategy and Planning, prepare annual budget and quarterly reforecasts.
  • Oversee recruitment of content and media buying agencies, DRTV agencies and consulting firms. Manage strategy with these firms to ensure that the IRC’s programs receive high level attention and great service.
  • Oversee efforts to ensure that donors receive a highly optimized digital experience through the point of transaction and that the Supporter Marketing and Supporter Services work closely with Marketing Analytics to develop a seamless progression into stewardship and cultivation.
  • To work with the Senior Director, Strategy and Planning in instituting and fine-tuning of self-sufficiency reporting among international teams   
  • Working with the Mar/Comms and Brand teams ensuring IRC is delivering strong content with measurable outcomes and testing strategies to improve performance
  • Support on campaigns with Corporate teams to ensure IRC effectively cultivates relationships in the livestreaming and gaming industries
  • Provide clear metrics and returns to build strong growth investment business case.
  • Act as team leader with creation of budgets and projections, as well as monitor budgets to ensure we are accurateSupport the International DRTV, Live Streaming and Gaming Teams with commitment, integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct

Key Working Relationships

Position works closely with; Mass Market leaders, International Maas Market Teams. IPP Corp Partnership team

The Head ofr DRTV, Live Streaming and Gaming, will work across the External Relations teams, working alongside the VP Communications, Senior Director Mar/Comms, VP Advocacy and Heads of Mass Markets internationally.  In addition, this role will partner with teams across the organization including, Finance, Legal, International Development Programs and others.

Candidate requirements


  • Demonstrable work experience in modern high-performance supporter recruitment and engagement, with proven track record of growth.
  • Experience in in the following areas:
    • DRTV donor acquisition and retention – specifically with sustainers (monthly)
    • Live streaming and gaming industry connectivity
    • Management of a media buying agency
    • Analytics set-up and monitoring
    • Social media marketing
  • Experience of driving a committed/monthly donors
  • Experience of delivering emergency fundraising
  • Understanding of the international fundraising marketplace
  • Proven ability using analytics to inform and influence decision-making

Skills and Knowledge

  • Ability to identify unmet market needs and create/execute mass marketing strategies
  • Creates and owns business metrics and goals to determine what will move the needle
  • Rigorous and critical thinker, able to ask probing clear questions and drive toward solutions quickly
  • Predisposition toward simple and practical solutions
  • Strong interpersonal skills, collegial and collaborative and creative leader
  • Strong resilience and change management skills – with experience of leading a rapid growth program, and the challenges that come with rapid growth
  • Excellent written and verbal communication

Additional comments

The deadline for applications is midnight between Thursday 29th / Friday 30th October 2020

Interviews will take place on 12th and 13th November 2020

Candidates must have the right to work in the UK.

IRC UK is committed to equality of opportunity and non-discrimination for all applicants and employees. IRC-UK seeks to ensure we achieve diversity in our workforce regardless of gender, race, religious belief, nationality, ethnic/national origin, sexual orientation, age, marital status or disability. IRC-UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.

IRC UK will ensure that individuals with disabilities are provided reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments. 

Contact person:

Response email: Click here to email the recruiter


Preferred method of response: Web

Closing date: 2020-10-29

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