Organisation: International Rescue Committee
Position: Director, Supporter Acquisition
Location: London or remote, UK
Salary: £80,000 per annum
Closing date: 29/10/2020 (day/month/year)
International Rescue Committee
As part of the External Relations Unit, IRC's Mass Markets department is responsible for the global delivery of circa US$65million of predominantly unrestricted funding, contributing to a total of circa US$240m that the organisation currently raises in total from the private sector. The Mass Markets department plays an important strategic role in the creation of IRC’s brand, awareness and support for its advocacy goals.
The Mass Market team have developed a 6 year sustainer strategy to deliver 43,500 sustainers annually by 2027 with 75% plus coming from offline recruitment channels
The IRC's strategy centres on its ambition to continue to improve the scale and effectiveness of IRC programs worldwide with evidence of what works best to impact people’s lives in conflict and fragile settings. The fundraising pillars of the External Relations Unit comprise of colleagues and teams delivering marketing, account management, leadership gifts, board liaison, corporate partnerships, brand stewardship and communications to support this work. These colleagues are primarily located in the USA at present – but IRC plans to significantly expand its global fundraising footprint. Other colleagues within IRC are also deeply engaged with private funding & partners – in particular within Europe, US Resettlement and field program – and we need to work in close integrated collaboration to ensure the best use of resources and highest impact for IRC.
As Director Supporter Acquisition you will work in close partnership with the Vice President of Mass Markets and the Mass Market leaders in Sweden, Germany, UK and USA, plus 3 additional markets to be added by 2023.
You will lead the development and delivery of IRC’s face to face and DRTV operations, which will be rooted in building best in class public engagement, including brand centered marketing, and supporter development, with a laser focus on sustainer acquisition. You will lead the transition of our international donor focus from a one-time donation model, to an expertly blended model of committed (monthly) donors as well as one-time givers. Initial focus will be Germany, the USA and Sweden. The mantra for any IRC donor engagement in the mass markets space is Stay Longer, Do More and Give More. It is expected that this role will lead the way in developing effective supporter journeys and meaningful interactions with donors that will create a greater sense of connectivity and commitment to long term giving.
You will provide visionary leadership to fuel creative, dynamic and market sensitive operations and deliver rapid growth in supporter-based revenue from offline channels. At the heart of this operation will be a test, learn and optimise culture, driven by data based decision making, ensuring the international acquisition operations are supporter focused and target driven with a close daily, weekly and monthly tracking of spend, results, and impact.
The Director of Supporter Acquisition serves as a member of the External Relations team and shares leadership responsibility for the success of the IRC External Relations goals.
WHAT DOES SUCCESS LOOK LIKE IN THIS JOB?
Our target markets grow their sustainer base in line with the key metrics outlined in the sustainer business case and strategy
Act as Leader within the Mass Markets team
Leader of (Offline) Supporter Acquisition (Mass Markets) – Internationally
KEY WORKING RELATIONSHIPS
Position directly supervises two direct reports: Head of Face to Face Fundraising and Head of DRTV, Live Streaming & Gaming.
The Director of Supporter Acquisition will work across the External Relations teams, working alongside the Vice President Communications, Senior Director Mar/Comms, Vice President Advocacy and Heads of Mass Markets internationally. In addition, this role will partner with teams across the organization including, Finance, Legal, International Development Programs and others.
Skills and Knowledge
The deadline for applications is midnight between Thursday 29th October / Friday 30th October 2020
Interviews will take place on 5th and 6th November 2020
Candidates must have the right to work in the UK.
IRC UK is committed to equality of opportunity and non-discrimination for all applicants and employees. IRC-UK seeks to ensure we achieve diversity in our workforce regardless of gender, race, religious belief, nationality, ethnic/national origin, sexual orientation, age, marital status or disability. IRC-UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.
IRC UK will ensure that individuals with disabilities are provided reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments.
Response email: Click here to email the recruiter
Preferred method of response: Web
Closing date: 2020-10-29
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