Organisation: Animals Asia

Position: Global Director of Fundraising and Communications

Location: Location negotiable

Salary: Competitive and commensurate with experience.


Closing date: 24/03/2019 (day/month/year)

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Global Director of Fundraising and Communications

Animals Asia


Job Title: Global Director of Fundraising and Communications

Location:  Hong Kong (preferred)

Reports to: Chief Executive Officer

Responsible for: International Country Directors and Development Manager, Head of Individual Giving, Head of Communications, Head of Data Services (database management and analysis), Major Donor Services

Salary:  Competitive and commensurate with experience.


A member of the organisational leadership team, this pivotal role is responsible for all areas of Supporter Engagement (SE) with a particular focus on raising income and awareness in order to sustain and expedite the organisation’s ability to end bear bile farming and cruelty to animals across Asia.

The primary purpose of the role is to provide strategic direction and leadership to the SE team and ensure the organisation has a fully developed and diversified income programme including individual giving, digital fundraising, bequests, mid and major donors, corporate, trusts and foundations, events and community and volunteer networks.

The team currently generates around $12m each year and is about to embark on a transformational fundraising campaign which will see this rise significantly over the next five years. The team structure includes a centralised marketing team which services all markets and local fundraising operations in Australia / New Zealand, USA, UK, Europe, Hong Kong and China.

Job description

Job Description

1. Leadership and Strategy

  • Ensures that fundraising at AAF is carried out in keeping with our vision, mission, values, and culture.
  • Works within the Leadership Team, taking a lead role in developing organisational strategic plans. Ensures the SE strategy integrates with these plans and the SE short- and long-term goals enable the organisation to deliver its objectives.
  • Represents the SE team at board level, clearly articulating risks and opportunities that challenge and support organisational health and works with Leadership to address ongoing organisational development.
  • Reports to the board progress against strategic plans, highlighting successes and challenges.
  • Feeds board requirements back to the SE team.
  • Keeps informed of trends in fundraising development, leadership and management and the not-for-profit sector.
  • Creates and delivers a market responsive, progressive strategy based on data and insight analysis which increases sustainable net income and an appropriate balance of restricted and unrestricted funds.
  • Develops robust planning and management tools to ensure the global strategy is delivered and evaluated effectively and efficiently.
  • Leads the development of a compelling, multi-year, global capital and revenue fundraising campaign, meeting ambitious short-term targets and transforming AAF’s long-term income generation potential.
  • Defines and secures appropriate and sufficient resources required for growth and manages them in such a way as to maximize their impact. Assures appropriate market testing to reduce risk and assure success.
  • Ensures collaborative working across the charity, ensuring that fundraising, digital and brand opportunities are maximised, enabling AAF to realise its global and national potential.

2. Financial and Impact Management

  • Works with the CEO and ensures AAF has effective impact measurement systems that provide the SE team with the relevant qualitative and quantitative data to secure funds and update supporters.
  • Ensures the development and review of multi-year financial management plans for fundraising, to provide a strategic indicator to AAF’s Leadership Team and Board, regarding present and future fundraising income and expenditure forecasts.
  • In line with AAF’s systems, prepares, manages, monitors and reports on a rolling fundraising and communications plan and budget, including achieving planned income and expenditure levels and all other agreed KPIs.
  • Ensures the organisation maintains focus on net return. Ensures stakeholders have sufficient long-term forecasts to accurately assess income and long-term ROI / Life Time Value.
  • Provides general oversight of all the organisation’s fund development activities, manages the day to-day operations of the development function, and monitors adequacy of activities through coordination with staff, appropriate committees and governing body.
  • Identifies risks to the generation of income and proposes plans to mitigate and offset them.

3. Income Generation

  • Builds and maintains the high-quality relationships necessary for successful income generation and supports colleagues to do the same.
  • Maximises donor acquisition, value and retention across all streams.
  • Ensures the key benchmark and measurement tool is Lifetime Value. Provides analysis and explanations where required to communicate this to the board and Leadership Team.
  • Ensures each market has a diverse mix of income sources that capitalises on all opportunities per market, tailored to the needs of the organisation.
  • Solicits gifts on behalf of the organisation, when requested by CEO, Country Directors or Major Donor Managers.
  • Ensures AAF has an efficient and effective CRM system capable of managing complex supporter journeys and maintenance of donor and prospect records.
  • Ensures the fundraising teams generate sufficient unrestricted income in order to provide the organisation with the flexibility and reserves needed. 

4. Communications and Branding

  • Ensures the promotion and the protection of AAF’s values and brand.
  • Reviews and enhances the digital strategy, with an emphasis on website improvement, and SEO and social media presence.
  • Ensures the Communications team is able to raise AAF’s profile across new and existing markets and across a number of different media, providing support as required.
  • Ensures the Communications team has sufficient resources in place in market and online to achieve the level of reach and awareness required to sustain the required growth.

5. Performance and Team Management

  • Leads a team across four continents, ensuring there is cohesion and collaboration through effective communication and management systems.
  • Leads, inspires, develops and manages the Fundraising and Communications team to reach agreed income targets.
  • Reviews and monitors departmental fundraising budgets and collates regular performance information for the CEO and board.
  • Sets and monitors realistic work plans, objectives and targets for the Fundraising and Communications team.
  • Monitors and evaluates the performance of fundraising/communications activities against plans, forecasts and targets including regular 1:1s and annual appraisals.
  • Assures stability by creating a working environment that is rewarding to staff and volunteers.
  • Leads on the recruitment of new fundraising and communications staff where appropriate.
  • Leads the Fundraising and Communications teams, including collaborating with department heads to set realistic work plans, objectives and targets.
  • Gets our name out there as an employer of choice to attract the best fundraising and communications talent and nurtures and encourages continued professional development of the team.

6. Policy and Compliance

  • Keeps up-to-date with any legal, political, environmental, social or sector changes that could impact the organisation’s ability to meet its fundraising plans.
  • Develops and maintains relevant policies and procedures to ensure safe and effective fundraising including a risk management strategy per market.
  • Ensures all markets are compliant with all relevant regulations and laws within each country of income generation. Maintains accountability standards to donors and ensures AAF complies with professional codes of conduct and always maintains best practice.
  • Establishes and maintains philanthropic principles, policies and procedures for the global team, taking into account market specific requirements where necessary.
  • Develops effective methods of quality assurance and improvement, including data collection for all income generating activity and promotes the highest standards of practice.

7. Advocacy and Networking

  • Acts as an ambassador for AAF, undertaking speaking engagements, acting as a spokesperson with the media, and attending AAF external networking events.

Performance Expectations

As a member of the Leadership Team, this is a senior position that helps set the direction and ensures the health of the Foundation. The individual is expected to:

  • Be a competent fundraising technician and an excellent organisational development specialist.
  • Translate broad goals into achievable steps.
  • Help set and manage appropriate expectations.
  • Handle detailed, complex concepts and problems and make rapid decisions regarding management and development issues.
  • Establish strong and appropriate relationships with CEO, staff, governing board, volunteers, donors and the general community. Develop smooth and constructive relationships with all stakeholders.
  • Plan and meet deadlines.
  • Maintain a flexible work schedule to meet the demands of executive management and a global team.
  • Demonstrate initiative and work as a team player.
  • Adhere to the highest ethical standards in management, governance, and fund development.
  • Convey a professional and positive image and attitude regarding the organization and the not-for-profit sector.
  • Demonstrate commitment to continued professional growth and development.

Candidate requirements

Person Specification


  • A thorough understanding of the global fundraising market
  • Up to date and detailed understanding of fundraising principles and strategies
  • Understanding of Data Protection, Regulation and fundraising best practice
  • Understanding of leadership and organisational development
  • Knowledge of how to deliver multimillion $ capital campaigns
  • Knowledge of brand, PR, communications and digital platforms
  • Understanding and familiarity of animal welfare issues and sector (Desirable)


  • A warm, compassionate personality with a collaborative approach
  • Results and target driven with an ambition for growth 
  • Ability to develop compelling vision and inspire board, staff and supporters
  • High levels of emotional intelligence
  • Creative and lateral thinker with an innovative and strategic approach to
  • developing fundraising strategies 
  • Comprehensive budget / forecast planning and management skills 
  • Excellent networking and influencing skills at the highest level 
  • The ability to interpret and stress test complex fundraising data and plans 
  • Outstanding leadership skills including conflict resolution E
  • Solution focused with an entrepreneurial spirit and a ‘can do’ attitude 
  • Able to leverage the value of CRM databases and reporting tools 
  • Demonstrates a strong commitment to the values of AAF


  • At least 10 years’ experience in a fundraising leadership / Director role
  • At least 3 years leading a global fundraising team
  • At least 3 years’ experience managing income portfolios of $12m +
  • At least 2 years’ direct experience of Major Giving fundraising
  • Experience of leading communications strategies and teams
  • Experience of running successful multimillion $ capital campaigns

Qualifications / Training

  • Educated to degree level
  • Major Donor training (desirable)
  • Possess fundraising certificate or diploma (desirable)


  • Able to work variable hours and weekends as required
  • Able to accommodate global meetings early morning / late evening

Additional comments

Additional information (pdf): See pdf

How to apply

Please send BY EMAIL ONLY a letter of application stating the skills and approach that you would bring to the post with your CV/resume (no photos) in strict confidence by email only to: Karem Armstrong at (see email below).

Please ensure that they are sent as Word or PDF documents with the titles “your name cover letter” and “your name CV”.  Please put “AnimalsAsia Global Director of Fundraising and Communications in the email subject line. 

The deadline for applications is Sunday March 24th, 2019

Contact person: Karem Armstrong

Response email: Click here to email the recruiter


Preferred method of response: Email

Closing date: 2019-03-24

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