Organisation: International Rescue Committee
Position: Senior Director, Direct Marketing USA
Location: New York, HQ
Closing date: 17/06/2018 (day/month/year)
International Rescue Committee
Partnerships and Philanthropy (GPP) department is responsible for the global
delivery of the International Rescue Committee’s private sector resources
(financially contributing circa USD200m per annum, as well as key partnerships
and influence that support our mission), and plays an important strategic role
in the creation of IRC’s brand, awareness and support for its advocacy goals.
strategy centers on its ambition to continue to improve the scale and
effectiveness of IRC programs worldwide with evidence of what works best to
impact people’s lives in conflict and fragile settings. GPP comprises
colleagues and teams delivering marketing, account management, leadership
gifts, board liaison, corporate partnerships, brand stewardship and
communications to support this work.
These colleagues are primarily located in the USA at present – but IRC
plans to significantly expand its global fundraising footprint. Other colleagues within IRC are also deeply
engaged with private funding & partners – in particular within Europe, US
Resettlement and field program – and we need to work in close integrated
collaboration to ensure best use of resources and highest impact for IRC.
GPP has begun delivering a new radical and
ambitious 2020 Private Sector Engagement strategy that will enhance IRC’s
ability to ‘punch above its weight’ in income, partnership and awareness. At
the same time – believing that the root of our success lies in a high
performance team and culture - we need to build our internal infrastructure,
ensure we build a strong global team, a dynamic culture, a forward thinking
ethos, and establish 21st century analytics, reporting, operational and
business management practices that will help us achieve our ambitious goals.
The Sr. Director, Direct Marketing USA will work in close partnership with the Vice President of Marketing and be part of the senior leadership team of Global Philanthropy and Partners. S/he will lead the development and delivery of IRC’s USA marketing operation which will be rooted in building a best in class digital operation, and include brand centered marketing, direct response and supporter development, with a strong emphasis on emergency responsiveness. They will lead the transition of our USA Marketing operation from a one-time donation model, to an expertly blended model of committed (monthly) donors as well as one-time.
S/he will provide visionary leadership to fuel creative, dynamic and market sensitive operations and deliver rapid growth in supporter-based revenue from online and offline channels. At the heart of this operation will be a test, learn and optimize culture, driven by data based decision making. S/he will ensure that the USA Marketing Operation is deeply rooted in strong planning and target driven: with a close daily, weekly and monthly tracking of spend, results, and impact.
The Sr. Director, DMUSA will work closely within the Marketing Leadership Team, who alongside the VP includes Senior Director of International Digital (Direct Marketing New Markets), Senior Director of Creative Services and Brand and Senior Director of Marketing Analytics. In addition, this role will partner with teams across the organization including, Finance, Legal, Communications, Advocacy, International Development Programs and others.
The Sr. Director, DMUSA serves as a member of the global GPP leadership team and shares leadership responsibility for the success of the IRC 2020 Private Sector Engagement (PSE) Strategy. S/he acts as the US lead on Marketing – and will be a critical driver of our ambitious digital goals.
as Senior Leader within Marketing:
Leader of Direct Marketing – United
States of America
Education: Bachelor degree
12+ years of work experience in modern
high-performance marketing, with proven track record of income growth.
Digital fundraising and marketing
Experience of driving a
committed/monthly donor in USA highly desirable.
Experience of delivering emergency
fundraising highly desirable.
Understanding of the US fundraising
Proven ability using analytics to inform
and influence decision-making.
Demonstrated Skills and Competencies:
The IRC and IRC workers must adhere to the values and principles
outlined in IRC Way - Standards for Professional Conduct. These are Integrity,
Service, and Accountability. In accordance with these values, the IRC
operates and enforces policies on Beneficiary Protection from Exploitation and
Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and
To apply for the post, please send a
letter of application stating the skills and approach that you would bring to
the post, and your suitability for this role, along with your CV/resume (no
photos) in English in strict confidence BY EMAIL ONLY to firstname.lastname@example.org
Please ensure that they are sent as
Word or PDF documents with the titles “your name cover letter” and “your name
CV”. Please put “IRC – Senior Director, Direct Marketing” in the email subject
line and please state how you found out about the job announcement.
applications: Sunday 17th June 2018, 18.00
Contact person: Zoe Oldham
Response email: Click here to email the recruiter
Preferred method of response: Email
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