Organisation: UNHCR

Position: Senior PSP Associate (Digital)

Location: Beijing, China

Salary: This is a G7 post on the UN Salary scales

Closing date: 24/06/2018 (day/month/year)

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Senior PSP Associate (Digital)



Established in December 1950, the Office of the United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern. For more than six decades, UNHCR has helped over 50 million people restart their lives. Today, over 67 years later, our organization is still hard at work, protecting and assisting refugees around the world.

Job description

Purpose of Role

The incumbent of this position will be instrumental in generating PSP income for UNHCR in China through the implementation of digital and possibly various multi-media fundraising programs in operational partnerships with some Chinese public foundations. S/he will implement a long-term fundraising strategy for Individual donors in China.

The Senior PSP Associate (Digital) will be responsible for generating ideas and tools addressed at supporting and developing the UNHCR’s brand and awareness of refugee issues, in order to facilitate the growth in fundraising, the cultivation of new and existing donors, and the development of digital fundraising campaigns. S/he will manage all web and social networks’ fundraising features, work with internal resources and/or external suppliers to generate digital content and engagement.

The incumbent will work under the direct supervision of the Associate PSP Officer (Leadership Giving) in Beijing, in close consultation with the PSP Officer (HK) based in Hong Kong.  S/he will also look for guidance and support from the Regional Officer in charge of digital based in Bangkok. 

The Senior PSP Associate (Digital) will work in very close collaboration with the whole team in UNHCR's Office in Beijing, from the Representative, to the PI, Protection and Programme Officers hereby keeping them informed about activities, especially those including communication matters.  S/he will seek advice and support from the Beijing team.


  • Digital fundraising Key Performance Indicators (KPIs) are achieved and more income and support through digital and various mass media are generated.
  • Diverse integrated fundraising marketing initiatives for both income generation and donor loyalty enhancement are developed and implemented. 


  • Design, execute and oversee all Digital and Multi-Channels fundraising campaigns to generate donations and supporters.
  • Ensure UNHCR digital platform is accurate, fundraising friendly, the branding is maintained, and that the messaging, features and functionality are appropriately presented.
  • Assist in managing the web content as well as the implementation of digital marketing and fundraising campaign initiatives.
  • Optimize the website to increase traffic and online donation.
  • Assist in managing the relationship with external suppliers, providing digital campaign briefing to the external suppliers and providing feedback on digital media plans, working with all required suppliers to get advertising tracking in place, ensuring campaigns are executed and managed to target.
  • Assist in managing and review all lead generation programmes and search engine marketing with channels integration to maximize ROI. Assist in formulating strategies and plan to digitize donor communications and donor engagement work
  • Prepare data and information, reports and presentation on income, expenditure and budgets.
  • Assist to develop the Annual Individual Giving Plan and to implement the budget according to the plan.  


  • Recommend Digital Mass Media Fundraising Marketing Programmes.
  • Liaise with outsourced vendors and other related partners on behalf of UNHCR.

Candidate requirements


  • Completion of secondary education with post-secondary certificate/training in Digital Marketing, Sales & Marketing, Communication, Marketing or any other related fields.
  • Minimum 11 years of relevant working experience, in sales, marketing and communications and at least three years with individual fundraising, preferably with digital experience in the non-profit sector or UN Agencies.
  • Excellent written and spoken Mandarin language skills and excellent English language skills (written and spoken).

Desirable Qualifications and Competencies

  • Experience with running digital or integrated campaigns for the purposes of customer acquisition.
  • Knowledge of digital assets i.e. website, social media, mobile and analytics platforms such as Facebook and Google Analytics.
  • Vast knowledge of digital measurement metrics, and experience with producing online performance reports for senior stakeholders.
  • Content-management-systems and e-mail marketing tools work experience.
  • Ability to work in a fast-paced environment. 
  • Professional experience within the not-for-profit sector, UN agencies or international institutions is an asset.

Cross-Functional Competencies

  • Analytical Thinking
  • Innovation and Creativity
  • Technological Awareness

Additional comments

This is a G7 post on the UN Salary General Services Category, for more details please visit the UN site on Salaries and Allowances:

How to apply

Please send a letter of application stating the skills and approach that you would bring to the post with your CV/resume (no photos) in strict confidence by email only to: Zoe Oldham at (see email below).

Please ensure that they are sent as Word documents with the titles “your name cover letter” and “your name CV” Please put “UNHCR – Senior PSP Associate_Digital_China in the email subject line. Also please let us know where you saw the post advertised.

Applications will be evaluated as they arrive in a rolling process, we encourage you to apply as soon as possible.

The deadline for application is Thrusday 24th June 2018 18.00 GMT

Contact person: Zoe Oldham

Response email:


Preferred method of response: Email

Closing date: 24/06/2018 (day/month/year) is not responsible for the content of this advertisement, nor for the contents of any linked site or any link contained in a linked site. provides this advertisement as a service, and the inclusion of any vacancy does not imply endorsement by Global Charity Jobs.