Organisation: UNICEF

Position: Fundraising Specialist – Digital Engagement (P3)

Location: Geneva, Switzerland

Salary: This is a P3 post on the UN Salary scales


Closing date: 20/08/2017 (day/month/year)

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Fundraising Specialist – Digital Engagement (P3)




The fundamental mission of UNICEF  is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated.

There is growing evidence that investing in the health, education and protection of society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Job description


The Digital Fundraising Specialist role sits within the Digital Fundraising Team in PFP (Private Sector Fundraising & Partnerships). The Team’s objective is to maximize supporter engagement and fundraising across UNICEF’s diverse network of National Committees and Country Offices, through proactive specialist support and strategic investments in the area of digital. The purpose of this role is to support internal PFP stakeholders and UNICEF markets to maximize engagement and income generation using digital strategies and tactics.

Primary responsibilities

Fundraising Consultancy

  • Provide specialist digital marketing and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
  • Input into PFP’s overall strategic planning with digital strategy, and support this strategy with National Committees and country offices.
  • Provide specialist digital knowledge to UNICEF National Committees and country offices as required.
  • Support markets in maximizing offline opportunities through leveraging digital.

Campaign support and implementation

  • Work with agencies and suppliers related to paid digital media, digital content, creative and user experience as well as technology implementation.
  • Work with the Creative Team to manage digital campaigns (website content, advertising and email communications) to global donors.
  • Be part of the implementation team on the roadmap for global digital technology solutions including the global online fundraising platform, email platform, etc.

Systems and analytics

  • Manage and implement digital analytics, attribution and A/B testing solutions as required, working with agencies where appropriate.
  • Interface between PFP, UNICEF offices and ICT for strategic projects such as the Digital Transformation Project and CRM Project.

Testing and Innovation

  • Support new innovative fundraising projects in National Committees and country offices with expert digital knowledge.
  • Support digital tests working with key markets to pilot new techniques and roll out learnings globally.

Candidate requirements


  • Minimum 5 years of progressively responsible professional experience in digital fundraising or marketing.
  • Proven success in delivering successful digital marketing programmes with demonstrated financial results.
  • Solid understanding and experience of integrating digital with offline campaigns (e.g. DRTV, telethons etc.) to maximise income.
  • Experience of planning digital activity across a large organisation, including running planning workshops with cross organisational stakeholders.
  • Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
  • Experience conducting audience research and insight projects an advantage.
  • Experience of working on digital attribution projects is an advantage.

Required Competencies

i.  UNICEF Core Values

-   Diversity and Inclusion

-   Integrity

-   Commitment

ii.  UNICEF Core Competencies

-   Drive for Results

-   Communication

-   Working with people

iii.  Functional Competencies

-   Formulating strategies and concepts

-   Analyzing

-   Relating and Networking

-   Planning and Organizing

-   Persuading and Influencing

To view our competency framework, please click here.


·         Advanced University degree in any of the following: Business Administration, Economics, Marketing, Fundraising, Social Sciences, Public Administration, International Relations, or other relevant educational qualification.

·         A first level university degree in combination with qualifying experience may be accepted in lieu of the advanced university degree.

  • Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF) or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualification would be an asset.


  • Fluency in both written and spoken English is essential.
  • Working knowledge of at least one other UN Language an advantage.


Additional comments

This is a P3 post on the UN Salary scales.   To find out more about what this means, please visit the UN site on Salaries and Post Adjustment:

How to apply

Please send a letter of application stating the skills and approach that you would bring to the post with your CV/resume (no photos) in strict confidence by email only to: see email below. Please let us know where you saw the post advertised.

Please ensure that they are sent as Word documents with the titles “your name cover letter” and “your name CV” Please put “UNICEF Fundraising Specialist – Digital Engagement (P3)” in the email subject line.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.

The deadline for applications is Sunday August 20th 2017, 18.00 GMT.

PLEASE NOTE: There will be a two stage application process which means that candidates that fully meet the criteria above will be subsequently asked to complete a further online process within the UNICEF recruitment system


Contact person: Karem Armstrong

Response email: Click here to email the recruiter


Preferred method of response: Email

Closing date: 2017-08-20

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