Organisation: Oxfam International

Position: Digital Fundraising Manager

Location: Flexible

Salary: In line with Oxfam values and subject to location


Closing date: 23/07/2017 (day/month/year)

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Digital Fundraising Manager

Oxfam International


Oxfam is a global movement of people working together to end the injustice of poverty. Critical to achieving our goal is inspiring, igniting, empowering and engaging people to be part of that. People living in poverty themselves, supporters, active citizens, donors, activists, volunteers and the wider public have a critical role in ending poverty. People engage with us in many and varied ways and we can’t achieve our goals without their generosity and power. Public engagement creates and offers opportunities to be a part of and support the worldwide movement toward a more equal world.

 At Oxfam we cherish our 70 years of history. We bring a lot of knowledge and experience to the table – and we’ll continue to. However we are changing. We have decided to concentrate on one over-riding priority: to strengthen our ability to influence the political and corporate dynamics that keep people poor. By influencing the systems of power and decision-making, Oxfam can help more poor people than we could simply by providing them with more services. 

Job description

Primary responsibilities

Global Strategy Development and Planning: Play a key role in developing the overall digital fundraising strategy and priorities for Oxfam; implementing the roll out of a global digital fundraising strategy

  • Work with affiliates to develop business plans or investment cases either for national senior management/board support and buy-in and/or international funding through Oxfam International investment schemes.
  • Prioritise the strategic utilisation of best practice funds, to deliver the maximum financial performance for the organisation.
  • Support on setting KPIs and financial targets and establish mechanisms for effective review and monitoring of digital fundraising.
  • Be the focal point for assessing digital fundraising activities, specifically, providing channel expertise on digital fundraising for the Income Growth Team and review plans and strategies to feed in expert knowledge where necessary.

Direct Support: Support new and existing digital fundraising markets as and when required.

  • Work closely with relevant Senior Leadership, Digital Leads and Market Development Specialists to develop and implement digital strategies to attract, engage and maximise the value from supporters to Oxfam with a priority on driving unrestricted income:
    • Help to develop and optimise paid and organic digital activities that contribute to the organisational KPIs
    • Support affiliates to gain maximum value from owned, earned and paid digital channels
    • Help to set up and test new digital initiatives in priority markets with roll out potential
  • Help to design and manage the digital processes, platforms and systems for priority affiliates to create a best in class supporter experience and maximise income.
  • Provide expertise to maximise the return on investment in digital marketing expenditure
  • Support digital integration to optimise the revenue from offline channels such as DRTV and F2F where effective digital integration improves response or engagement.
  • Work with local markets to identify, engage and manage external digital partners and suppliers.
  • Support on and monitor performance of the investment in digital across priority markets
  • Build preparedness plans to respond to emergencies and be on hand to support a rapid scale up in digital activities in the event of an emergency. and emergency appeal incomeWork alongside the web team and raise fundraising income for Oxfam emergency response.

  • Collaborate with the web team and optimize the donor user experience.
  • Establish a digital marketing plan to drive donor traffic in times of emergencies from non-affiliate countries.
  • Maintain an automated email journey for all one-off cash givers to

Digital WIN Petition Platform: Work alongside the WIN team and provide digital fundraising accompaniment on petition marketing

  • In-partnership with the WIN team establish digital marketing plans for priority petition and campaign asks.
  • Collaborate with the Public Engagement Manager and develop the digital strategies for agreed ‘global moments’.

Skill Sharing: Create closer links and greater dialogue between digital fundraising stakeholders.

  • Lead on any skill sharing event or initiatives to build digital capacity across the affiliate network.
  • Identify successful individual initiatives that have potential to be successfully scaled in other markets and share them with these markets.
  • Respond to requests for information from affiliates on digital fundraising as appropriate.
  • Coordinate peer to peer exchange of expertise and promote talent management opportunities across the movement.
  • Coordinate between markets in the event of an emergency.

Supplier Management: Ensure the most cost effective and results-focused deals for Oxfam.

  • Support in agency selection (creative, media and telemarketing and fulfilment) and oversight. Advise on negotiations and optimization of the relationships.
  • Demonstrable track record in managing outsourced SEM campaigns.
  • Work with affiliates to negotiate global contracts and SLAs where favourable to do so
  • Manage relations with global partners and suppliers. 

Candidate requirements


Technical Skills, Experience & Knowledge

  • Significant experience and recognised expert in all aspects of digital, with a strong understanding of fundraising (ideally within an international NGO).
  • Proven success in delivering successful digital fundraising programmes with demonstrated financial results.
  • Solid understanding and experience of integrating digital with offline campaigns (e.g. DRTV) to maximise performance and income and optimise future activity.
  • A proven track record in maximising the effectiveness of digital marketing campaigns and platforms with a focus on user experience.
  • Experience of working in an advisory role with a diverse range of seniority levels and markets.
  • As well as technical expertise, an ability to describe complex or technical issues using terms a non-specialist can clearly understand.
  • Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs. 

Additional comments

Location: Flexible. (Subject to being able to establish an open-ended contract of employment with the relevant Oxfam affiliate.) South-East Asia (preferred) UK and Germany (possible). Candidates must possess and be able to retain the legal right to work in the location of the position. Oxfam International is unable to guarantee a work permit for this position.

Additional information (pdf): See pdf

How to apply

To apply for the post, please send a letter of application stating the skills and approach that you would bring to the role along with your CV/resume (no photos) in English in strict confidence BY EMAIL ONLY to Zoe Oldham (see email below) 

Ensure that they are sent as Word documents with the titles “your name cover letter” and “your name CV”.  Please put "Oxfam – Digital Fundraising Manager” in the email subject line.

Deadline for applications:  Sunday July 23rd 2017, 18.00 BST

Contact person:

Response email: Click here to email the recruiter


Preferred method of response: Email

Closing date: 2017-07-23

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